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Notes from inside the ad accounts
What I'm seeing in Google, Meta, LinkedIn and TikTok campaigns for Canadian and US clients — written for the person paying for the ads, not for other marketers.
LatestGoogle Ads · 6 min read · Aug 2026
Where small budgets actually leak in Google Ads
Broad match, unchecked search terms and one careless Performance Max setting can eat a third of a modest budget before anyone notices. Here's what I check in the first week of every account.
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